Hundreds of coaches get into business making the same mistakes over and over again.
It's a trend, or a "virus"...
Think about it: what is the first thing a new coach does when she starts her business?
She gets online and looks at what other coaches are doing.
Then she does EXACTLY the same things.
What she doesn't realize is that she's simply repeating the same mistakes, and that the answer to building a successful coaching business lies elsewhere.
It's easy to assume other coaches know what they're doing and copy them in hopes of success. However, many times they secretly struggle to "stay above water." Plus, with so many options and voices telling you what to do, building your business becomes difficult and frustrating. It's also easy to get discouraged.
So what are some of the biggest mistakes new coaches make?
Here they are:
Mistake #1:
Using Coach Training as a Business Strategy
Having years of coach training will not help you build your business. It will make you a better coach, give you the tools and confidence to work with clients, but it will not attract new business.
Many coaches spend years focusing on coach training only to realize that they're right back where they started - on a client-chasing "treadmill."
I recently talked to a coach who completed her MCC in coaching and, 10 years later, still makes under $30,000 a year. This makes no sense, and yet hundreds of coaches take the same road.
Mistake #2:
Wating for a Niche To Find You
A niche is a group of people who share the same problem. It's absolutely essential to work inside a niche group. It allows you be more focused with your solutions and much more effective in your marketing.
Many coaches, however, choose to wait in the hopes of stumbling upon a niche in time. In my experience, this rarely happens. In fact, I see coaches with 5-10 years of experience who are still "generalists." They continue to believe that a niche will find them some day, and they continue to struggle.
Mistake #3:
Focusing on Enrolling 1-on-1 Clients
One of the biggest reasons people start their own business is to have a flexible schedule and plenty of freedom in their lives. Unfortunately, when you fill your practice with 1-on-1 clients, it becomes impossible.
I've spoken to many coaches who do have a "full practice", and they shared with me that it feels like they've got a job. They don't have any time left to do anything else in their business, and when a client leaves they quickly start looking for a new one to keep their income at the same level.
Also, coaching doesn't just happen one-on-one. In fact, some of the most successful people who make the most amount of money in coaching don't do one one coaching at all! And if they do, it's a very small part of their business.
Mistake #4:
Acting Like a "Solopreneur"
One of the biggest mistakes I remember personally making is doing everything myself in my business for the first few years. What I later learned is that handling every aspect of the business yourself is like "painting yourself into a corner" - very "messy" to get out of!
It may be difficult to understand, especially if you're not generating any income right now, but let me tell you this...Bringing an assistant to take care of your administrative tasks - even for just five hours a month! - will make a tremendous difference in your life.
Remember, "solopreneurs" are people who own a job. You don't want to own a job - you want to own a business. A business that can run by itself and take care of you and your family for many years to come.
Mistakes #5:
Surrounding Yourself With the Wrong People
I see many coaches who are not successful themselves start advising other coaches on how to build a business. So, you might actually end up listening to those who are still struggling.
What you can do instead is surround yourself with coaches and business owners who are highly successful in other fields. There are a lot of "golden nuggets of wisdom" in a group of people like that.
"Outsiders" from other industries are coming into coaching right now and making millions of dollars. This may frustrate hundreds of coaches who have been in this business for many years, but that's exactly the type of people you need to surround yourself with!
And the Problem That Takes The Cake...
One of the biggest problems new coaches experience is tremendous information overwhelm. Advice comes from dozens of different sources, including books, seminars, CDs, "mastermind" buddies, coach training instructors, and your own coach. Sometimes it's hard to figure out what to do first, because every strategy seems like a perfectly viable way to build your business.
It's easy to become frustrated, impatient, and overwhelmed.
Finally Build A Coaching Business
That Makes You Money
Over the years of working with hundreds of coaches at different levels--from new to advanced, from broke to millionaires-dollar coaches--I developed a unique program called the "Coaching Millions Lifestyle Business Building System."
This is the system I wish I was given when I first started my business...I know it would've saved me years of struggling, searching, and being frustrated with poor results and slow business growth.
Every successful coach and entrepreneur I've ever met in my life is first and foremost a savvy business owner. Unfortunately, business and marketing is only a fraction of what you probably learned in coach training.
This system is what's missing from the 99% of coach training programs.
This program is not for everyone. You may already be content with where you are today.
However, if you made a decision to build a six-figure or seven-figure coaching business with what you know, and create a lifestyle of your dreams, then this is the only program for coaches that will help you make it happen.
I always get very excited when a new coach comes to me for help. I know I can save this person a tremendous amount of time, money and frustration over the next few years.
I've been there myself, and I've watched hundreds of coaches struggle. My goal is to help you avoid these mistakes and build a highly successful business bypassing the problems most coaches struggle with for years.
